Relaunched LookBookHQ to PathFactory on short timeline.
With a tight deadline for a branding/site relaunch PathFactory trusted The Friendly Dev to deliver!

It was a ton of fun working with the PathFactory team on their new brand/website. Originally they wanted to retrofit their old site to match their new brand style/colours, but instead I convinced them I could deliver a whole new site that's 10 times easier to use than their existing site in under two months.

I love doing rebuilds! It's an opportunity to make a site easy for everyone on the team to use. A site that's modular (think lego blocks), matches the design perfectly and can scale as your company grows!

Needless to say Cassandra and the rest of the marketing team was super happy with their shiny new site. More importantly is that we hit all the deadlines and overdelivered on the amount of pages/content originally agreed upon with the head honchos.

One of the perks about being a senior developer and someone who loves marketing/design is that I can adjust to the madness that sometimes accompanies the wonderful world of tech startups :)

What's your next project? How can I help?

Tech Advisor
WordPress Developer
visit website
When LookBookHQ decided to rebrand to PathFactory, we only had two months to stand up a whole new corporate website. We consulted with Matt to scope out the project, and he provided critical recommendations to ensure we could launch a rebuilt and rebranded website on time. Matt has a strong sense of design, which meant there was almost no back and forth. He created a flexible, modular build with all the functionality we need for now that we can also expand with our business. Most importantly, he was incredibly responsive throughout the entire process. He feels like part of our team now and we look forward to working with him more as we grow.
Director of Content Marketing, PathFactory